Redesigning Sign-in (SSO) for AMA Digital
Revamping digital security and sign-in usability across 4 healthcare publishing platforms
Role
UX/UI Designer
Industry
Healthcare
Duration
1 year
Key Outcomes:
+38% in successful account creations (tracked via GA)
Decrease in support tickets during onboarding peaks (per Resident Engagement team)
Adoption of the point-based access model as a standard across AMA system
Challenge
How might we redesign AMA Sign-In to reflect user roles and align with compliance?
Solution
Partnered with Engineering and Security to redesign the AMA Sign-in (SSO) experience using role-based UX logic and HIPAA-aligned interaction patterns
Impact
38% increase in account creation, based on analytics following rollout of the unified SSO experience across AMA platforms.
Proposed SSO framework adopted as the standard for all member-facing systems, enabling consistent, HIPAA-compliant access across web and mobile platforms.
Why it matters
Turned a fragmented login experience into a trusted, consistent entry point across AMA’s digital ecosystem
Other projects
Membership Renewal IA at the AMA
Designing a responsive member acquisition experience at the American Medical Association, from concept to prototype.
User research for Secured Card at Capital One
Unified fragmented eligibility, compliance, and UX logic into a cohesive Secured Card experience for Capital One’s subprime applicants.