Venkat Murali

Independent UX Design Consultant

April 2011 – Present

• Redesigned the Capital One Secured Card counter-offer experience for subprime applicants (FICO 300–599), improving user comprehension by 35 percent through usability testing and iteration.

• Applied research insights to define UX patterns for high-risk, regulated financial products.

• Redesigned BollyX’s live and on-demand class experience and led the migration of 1,000+ video assets to a new platform, resulting in a 44 percent increase in engagement and class attendance post-launch.

• Led information architecture and interaction design for the AMA Education Center LMS used by physicians earning CME credits, delivering a more intuitive and scalable learning experience aligned with regulatory requirements.

• Revamped The Simple Good’s digital storytelling platform through user interviews and usability testing with educators, donors, and youth, contributing to a 23 percent increase in session engagement time (Google Analytics).

Lead UX Designer

American Medical Association (AMA)

December 2016 – May 2019

• Led cross-functional redesign of the AMA single sign-on experience across four platforms, aligning UX with HIPAA compliance and backend access logic.

• Defined a role-based authentication strategy and introduced a point-based data sensitivity model, resulting in a 38 percent increase in account creation and a 21 percent reduction in failed logins.

• Standardized access and authentication UX patterns in collaboration with Product, Engineering, and Security teams, significantly reducing support ticket volume.

• Reimagined the Apply and Renew membership flow using adaptive UX and segmentation data, increasing conversion by 3.7 percent across targeted audiences.

Full Stack Software Engineer

Vail Systems

April 2011 – November 2015

• Built and tested enterprise call-routing web applications and data analytics dashboards using Ruby on Rails and AngularJS.

• Delivered production-ready UI prototypes in HTML, CSS, and JavaScript, reducing engineering implementation time and improving design-to-development accuracy.

• Improved automated test infrastructure by rewriting portions of the test suite in C and Python, reducing runtime from seven days to four.

• Collaborated closely with QA and Product teams to optimize test coverage and system performance in a telecom environment.

UX Designer

Designation (WeWork)

November 2015 – December 2016

• Led UX strategy and provided mentorship for early-stage startups, guiding three to four junior designers on client-facing projects under tight constraints.

• Defined customer experience frameworks for internal tools and designed a scalable remote learning platform adopted across multiple classrooms.

• Facilitated weekly instruction sessions for 15 to 20 design students, coaching on applied UX practices, research methods, and prototyping workflows.